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Vice President, Business Publishing: Donna Battista Editor-in-Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Editorial Assistant: Eric Santucci Vice President, Product Marketing: Maggie Moylan Director of Marketing, Digital Services and Products: Jeanette Koskinas Senior Product Marketing Manager: Alison Haskins Executive Field Marketing Manager: Adam Goldstein Field Marketing Manager: Lenny Ann Raper Product Marketing Assistant: Jessica Quazza Team Lead, Program Management: Ashley Santora Program Manager: Jennifer M. Solomon Saint Joseph’s Universityīoston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Ĭonsumer Behavior Buying, Having, and Being Twelfth Edition Global Edition

Additional Features – Included with the MyLab are a powerful homework and test manager, robust gradebook tracking, Reporting Dashboard, comprehensive online course content, and easily scalable and shareable content.

Writing Space can also check students’ work for improper citation or plagiarism by comparing it against the world’s most accurate text comparison database available from Turnitin. A single location to develop and assess concept mastery and critical thinking, the Writing Space offers automatic graded, assisted graded, and create your own writing assignments, allowing you to exchange personalized feedback with students quickly and easily.

Writing Space – UPDATED with new commenting tabs, new prompts, and a new tool for students called Pearson Writer.

Through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retention, and supporting subject-matter mastery.

Dynamic Study Modules (DSMs) – UPDATED with additional questions.

Learning Catalytics – A “bring your own device” student engagement, assessment, and classroom intelligence system helps instructors analyze students’ critical-thinking skills during lecture.

Quizzes then assess students’ comprehension of the concepts covered in each video.

Engaging videos that bring business concepts to life and explore business topics related to the theory students are learning in class. Video exercises – UPDATED with new exercises.Upon completion students receive a grade, as well as a detailed report of the choices and the associated consequences of those decisions.

Place your students in the role of a key decision-maker! Simulations branch based on the decisions students make, providing a variation of scenario paths. Decision-making simulations – NEW and improved feedback for students.NEW! VIDEO LIBRARY – Robust video library with over 100 new book-specific videos that include easy-to-assign assessments, the ability for instructors to add YouTube or other sources, the ability for students to upload video submissions, and the ability for polling and teamwork.MyLab Marketing: Improves Student Engagement Before, During, and After Class BREAKTHROUGH To better results Internal influences on consumer behavior -Īttitudes and persuasive communications -Ĭonsumers in their social and cultural settings. Content: Foundations of consumer behaviorBuying, having, and being : an introduction to consumer behavior.